Share the voice & soul of your place with Founder’s Letters
Founder’s Letters creates editorial style newsletters for boutique hotels, vineyards, private houses
and experience-led stays.
For properties where atmosphere, narrative and
relationships matter as much as the stay itself.
Create connection, build anticipation, bring guests back.
Founder’s Letters was created by Anne-Sophie Michas, whose career spans luxury hospitality, editorial environments and high-touch events across Europe and far corners of the world.
Having worked with leading hospitality groups and Fortune 100 companies, Anne-Sophie developed and refined an understanding of how places are experienced and remembered.
An avid reader and writer, she brings both an editorial eye and a guest’s perspective to every correspondence, drawing inspiration from the atmosphere, rituals, and emotional resonance that make places unforgettable.
Through Founder’s Letters, she helps distinct properties translate character and hospitality into correspondence guests genuinely look forward to receiving.
A Letter from the Archives…
There is a pair of pruning shears in the cellar office that no one has thrown away.
Heavy iron ones, with rust gathering near the hinge and wooden handles worn almost smooth. I suspect they originally belonged to my uncle Luc, though no one entirely agrees on that anymore.
Every September, just before harvest begins, someone places them on the small table beside my desk. From that moment on, they spend the entire harvest moving mysteriously from person to person across the vineyard.
No one actually uses them.
Someone simply carries them for the day.
Harvest has always carried its own superstitions here.
The radio in the cellar by the stairs does not change stations. The first tractor is never driven by the same person two years in a row. Coffee is taken standing, and only standing. Entire weather forecasts are dismissed if “the swallows are flying too low.”
By late September, the vineyard shifts into a rhythm that feels almost impossible to explain properly to anyone who has never experienced it before.
Meals become simpler. Conversations sharper. Everyone pays attention to the same things all at once: incoming weather, sugar levels, the sound of tractors returning after dark from the lower parcels.
On the final evening of harvest stays, guests find a small woven basket waiting quietly outside their door.
Inside is a handwritten note explaining the story of the shears, along with a small pair of pruning scissors tied with twine.
I believe it’s the only way for traditions here at the vineyard to survive: with a little superstition and no questioning, we carry them forward long enough that they stop belonging to any one person and simply become part of the place itself.
From a Monthly Founder’s Letter
Every property has a story to share.
Through thoughtfully crafted letter series, Founder’s Letters maintains meaningful connection
to past and future guests by sharing seasonal rhythms and the atmosphere that instills longing & belonging.
Select between an ongoing correspondence series of 12 or 24 custom letters a year,
each tailored to the voice, soul, rhythm, location, and character of your property.
Memorable places deserve memorable correspondence